Wallet App Credibility Analysis Based on App Content and User Reaction
WalletApp Credibility Analysis Based on App Content and User Reaction
Abstract— Online reviews have become
a valuable resource for decision making. In recent years, analysis of reviews
has attracted significant attention. Individuals and organizations in making
purchase and other organizational decisions are increasingly using online
reviews. Positive reviews acclaim significant financial gains, fame and
prestige for businesses in market. On the other end, this gives strong
enticement to fraudulent to hypocrite the system by posting disingenuous
reviews to promote or to vilify some target products and services, which is
known as opinion spam. Therefore, we made this research effort as an initial
impetus in the direction to identify the presence of fake reviews. We performed
this experiment on Wallet Apps accessible through Google Play Store. Know More To do so,
we rate applications based on features availability existence in Google App
based on App content and user reactions.
We computed four major scores- Description score, Positive Store, Negative Store and Review Tag Score and finally assigned a cumulative normalized score to all Wallet Apps. Further, a comparative analysis has been done between cumulative normalized score and stated Google App rating. Significant deviation indicates a strong probability that application has an opinion spam.Keywords—Opinion Spam; Google App; Wallet App; Fake Reviews; Information Retrieval
We computed four major scores- Description score, Positive Store, Negative Store and Review Tag Score and finally assigned a cumulative normalized score to all Wallet Apps. Further, a comparative analysis has been done between cumulative normalized score and stated Google App rating. Significant deviation indicates a strong probability that application has an opinion spam.Keywords—Opinion Spam; Google App; Wallet App; Fake Reviews; Information Retrieval
ApplIcAtIon credIbIlIty AnAlysIs process
Opinion
expressed in form of rating and reviews are considered as essential information
for credibility analysis of an app. We have taken advantage of opinions
expressed by users to analyze credibility of wallet app and this have been done
in three phases - app data extraction phase, credibility score computation
phase and credibility analysis phase as shown in Figure 2. App extraction data phase fetches all 192 Wallet-App content
that contains eight features.
We have used only four descriptive features, they
are: app name, average rating, app reviews, and app description to perform our
proposed empirical analysis process. Credibility score computation phase is the
most critical and dominant portion of the research work in which we compute all
complex feature-dependent credibility scores.
The inputs considered four descriptive features for this phase and diverse computations performed in this phase are-ŸŸData Pre-processing ŸŸConstruction of Bag-of-Words (BOW1) for terms that are used in description of all appsŸŸApp Description score computation: it is computed using BOW1 and assign score to an app based on its word/term existence and its frequency (of a term) in app description on Google Play store. For example: if a word ‘secure’ is used 2 times in to the word ‘secure’ the app description, it assigns more weight to secure word and finally submission of all word score define app description scoreŸŸConstruction of Bag-of-Words (BOW2) for terms that are used in reviews of all apps
The inputs considered four descriptive features for this phase and diverse computations performed in this phase are-ŸŸData Pre-processing ŸŸConstruction of Bag-of-Words (BOW1) for terms that are used in description of all appsŸŸApp Description score computation: it is computed using BOW1 and assign score to an app based on its word/term existence and its frequency (of a term) in app description on Google Play store. For example: if a word ‘secure’ is used 2 times in to the word ‘secure’ the app description, it assigns more weight to secure word and finally submission of all word score define app description scoreŸŸConstruction of Bag-of-Words (BOW2) for terms that are used in reviews of all apps

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